Sedgewick council inks recreation facility naming rights deal

Wild Rose Co-op has secured the naming rights to the Town of Sedgewick’s multi-use recreation centre. While the “Wild Rose Co-op Recreation Centre” may enjoy a new moniker, it will remain a leading facility within the region in delivering recreational and cultural services and hosting the user groups and events that have become the fabric of the Flagstaff community.
Wild Rose Co-op needs little introduction to area residents as the member-owned business has an important history in the region of serving its members with the products and services that help build, feed and fuel individuals and communities.
Wild Rose’s business locations include Camrose, Killam, Sedgewick, Viking, Hardisty, Galahad and Alliance.
“We are thrilled to have Wild-Rose Co-op step forward and take advantage of this competitive opportunity”, said Mayor Perry Robinson. “It’s a terrific fit as they are a regional brand that understands the necessity of collaboration and teamwork and we consider our community, especially in what can be accomplished through this facility, to resonate those same qualities.
The recent merger of Sedgewick and Killam minor hockey has been a great step to allow for a more intimate relationship between residents from neighbouring communities and our first-class facility and we hope these relationships only grow in the future.”
The term of the naming deal is 15 years and will include both exterior and interior signage as well as any associated advertising and printed documentation such as ticketing.
Rebuilt in 1992, the building hosts Battle River Minor Hockey, Sedgewick Sabres senior hockey, curling and bowling leagues as well as Sedgewick Public Library and a playschool.

About the author

ECA Review

Our newspaper is only as good as its contributors and we thank each one who submits stories, photos and opinions. If you have a news item, photos or opinion to share please submit it to