Not enough tourism attractions to participate in regional initiative

Clive took a pass on participating in the Boomtown MediaSeekers proposal for a regional tourism online marketing initiative.
MediaSeekers invites online audiences to connect with areas they want to explore and have adventures.
The cost for participating municipalities per campaign was $5,290 with Travel Alberta picking up half of the cost.
“Council agreed with the concept of an on-line marketing campaign but felt that Clive did not have significant tourist sites or festivals to justify the expense of participating in the MediaSeeker’s proposal this year,” said Clive Chief Administrative Officer (CAO) Carla Kenney about council’s decision during their Feb. 26 regular council meeting.
Boomtown Trail is an Alberta tourism region encompassing the area east of the QEII Highway including communities along Highways 21, 56 and 9.
MediaSeeker’s proposal involved development of promotional content and inclusion in their on-line influencer sites.
“Clive will follow with interest the campaigns of the Boomtown Trail communities that do choose to participate,” said CAO Kenney.
Partners in the Boomtown Trail include: Counties of Red Deer, Lacombe, Stettler, Kneehill and Camrose, City of Camrose, Towns of Bassano, Bashaw, Irricana, Stettler, Three Hills and Trochu, Villages of Acme, Alix, Bittern Lake, Delburne, Donalda, Edberg, Elnora, Hay Lakes and Rockyford, as well as Metis Nation of Alberta and University of Alberta Augustana Campus.

Lisa Joy
ECA Review

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