Jingles that stick!

The people who work in ad agencies or sales and marketing really know the power of music, and they use it relentlessly.

The more their jingles or music stick in your head the better they are at their job.

Whoever decided to have a bunch of tow truck drivers singing ‘All By Myself’ deserves a raise, although that is not what I wanted to give them at 2 a.m. when I could not get those words out of my head.

Sales people have been using a lot of old music for their ads lately.

The one that uses the old ‘Doo Wah Diddy Diddy Doo ‘ song gave me such fun memories that I had to go put it on my playlist right away. Now when it comes on, I think of that stupid ad instead of my fun times!

Another job well done.

Commercials and their jingles have been invading our lives for decades. If you have ever heard your grandparents say “A Lil’ Dab’ll Do Ya.’ you can bet that they have listened to that old Brylcream (a men’s’ hair gel product) commercial from back in the 1950’s where the Brylcream people tell you that you only need a ‘lil’ dab’ to put your hair into the perfect style.

In the ’60s, there was the Jolly Green Giant standing in his valley and shouting “HO HO HO”.

In the 1970’s, Barry Manilow wrote and sang a lot of jingles, “like a good neighbour State Farm is there” is one of his more famous ones.

Children have been getting stuck on Band Aid since Barry first sang it in 1976.

Also in the 70’s Coke Cola wanted to teach the world to sing and they almost did because soon everyone was either singing or humming that song.

1975 had the all time greatest jingle with the McDonald’s jingle that listed the ingredients of the Big Mac.

This explains why your parents can sing the list of the Big Mac ingredients.

In the mid 80’s California Raisins used Marvin Gayes music from “I heard it through the grapevine” to sing their own song about the goodness of their raisins.

In the 90’s we started waking up to Folgers in our cup.

In 2003, Justin Timberlake wrote and sang “I’m Lovin It” for McDonald’s. In 1971 L’Oreal beauty products started telling women that they were ‘worth it’ and they are still telling us that, because, well, darn it all, we still are worth it.

I hope you enjoyed my trip down the memory lane of commercials.

We actually need commercials, because without them they would have to make the two-hour movie be two hours.

 

by Lois Perepelitz

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