Holloway Farms leading Hereford genetics success

Karen and Les Holloway facilitate their 10th annual bull sale auction along with help of an auctioneer company on Tues. Feb. 11. ECA Review/T.Huxley
Terri Huxley
Written by Terri Huxley

Karen and Les Holloway facilitate their 10th annual bull sale auction along with the help of an auctioneer company on Tues. Feb. 11. ECA Review/T.Huxley

Les and Karen Holloway are the proud producers of purebred Herefords raised east of Castor, Alta.

The pair recently hosted their 10th consecutive Hereford bull sale on Feb. 11 where they served about 120 people lunch before opening the sale to eager bidders.

The Hollways operate on 27 sections of farmland which is mainly overseen by son-in-law Anthony Plett who also does mechanic work and 400 head of purebred Hereford cows to keep them busy.

“I do enjoy growing the crops and fighting the weather and everything you have to do in the market in order to make things work. It makes you scratch your head at certain points but we do enjoy it,” said Les.

Four other people work there.

Les’s grandfather was raised in Hereford cattle over 100 years ago then his father carried the tradition on in the commercial end of things.

They used to have a dairy as well but were drawn to the purebred breed.

“We were raising our own bulls for a commercial herd and then the numbers got big enough that we thought we should either do something with or disperse somewhat,” began Holloway.

Coincidentally, another ranch was shutting the gates getting out of the business so the Holloways saw this as an opportunity to purchase the remaining part of their herd.

This was the beginning of selling purebred bulls.

“I like growing things you know,” said Holloway. “And the challenge of raising better genetics and the quality cattle that I would like to see spread out to our commercial people. Hereford cattle are a bit under pressure right now but we are hopeful we can turn that corner and change that.”

To showcase this breed, Hollway highlights their sale bulls weight which produces a bigger carcass than what others are able to do.

Half of their herd is now polled (hornless) as they find this is the new direction the breed is going in when it comes to quality.

They also focus on longevity, prime utters and feet.

“These bulls are lasting till they are eight, nine-years-old which is not usual for a purebred bull either,” said Holloway. “We try to make them long-lasting.”

Outside of the farm, it was noted that Karen was a member of the Clearview school board as a Trustee for over 20 years.

The couple is also active in the Brownfield Baptist Church and spending quality time with their grandchildren whenever possible.

There is still hope that although they are young they may continue on the family legacy.


Terri Huxley

ECA Review

About the author

Terri Huxley

Terri Huxley

Terri grew up on a grain farm near Drumheller, Alberta with an eye for the beautiful and uncharted. Living in such a unique and diverse area has helped her become the photographer and reporter she is today.

Coming from the East Central region getting this newspaper on her dinner table growing up, it helped her understand the community she now serves.

In May 2019, Terri was awarded Alberta Weekly Newspaper Association (AWNA) Canada's Energy Citizens Photographic Awards Sports Action – First Place as well as first for the same sports action image nationally with the Canadian Community Newspaper Association (CCNA). Fast forward to 2020, she has won second in the same category for the AWNA.