Local Castor business Today’s Sweet cakery will soon venture deep into the prodigious caverns of CBC’s Dragon’s Den and slay the cunning beasts of commerce at the Calgary auditions for the show February 1, 2014.
Owner/operator duo Eva Wylie and fiancée Cody Borek will be showcasing their wares and innovative vision to judges during the day-long audition at Mount Royal University, in hopes of making it on the show for the upcoming season.
Borek, a Stettler native, describes the opportunity as a valuable chance to connect with successful entrepreneurs and businesspeople in furthering their company vision.
“We’ve got a really great idea [for our business] and this is a great way to advertise us, expand and make really great partnerships,” Borek says. “You want to partner with the smartest, best people in the world so you can learn and grow.”
In preparation for the audition, Borek has spared no effort in educating himself on the expectations of the show’s notoriously demanding judging panel, which includes Boston Pizza and Mr. Lube franchising mogul Jim Treliving, marketing expert Arlene Dickinson and controversial television personality and investment pundit Kevin O’Leary.
“I have watched every episode of Dragon’s Den. I have spent countless hours running all of our numbers [and] studying all the top cakeries in the world,” Borek says. “I feel like I’m fairly prepared.”
Though Borek is mum on details of their idea, he will admit that they’re not thinking of the traditional expansion of stores. He also noted that they’ve been formulating healthy cupcakes with higher nutrient counts to add healthy value to the sweet treats, which have been popular with Castor and area patrons. Borek notes that since Today’s Sweet opened in September 2012 the community support has been essential in their continued presence in the town.
“Castor’s been absolutely amazing to us,” he says. “We’re very young, so there’s no way we could have started this business in a city [due to the costs]. So by starting in Castor and expanding outwards, it’s really been a very smart move.”
Borek says he respects the charitable work the Den panel does outside of their business ventures and seeks to do the same with his own work. Todays Sweet presently donates to the Stettler Animal Shelter and other community charities and if chosen for the show, the pair plan on renting the Castor or Stettler Community Hall and have a charity event and showing of their wares for free.
“We think everyone in the world should enjoy the Today’s Sweet experience,” Borek says with a grin; venturing forth into the Den could be one step closer to that goal.