Branden Jones, of U.S. based company Multi-View, pitched a $12,000 proposal to Bashaw town council at its regular meeting May 5, that he says could bring business to town.
Jones, in a presentation over the phone, told council through a targeted behavioural campaign, Bashaw could tap into the businesses looking into relocating to either Calgary or Edmonton.
Behavioural targeting is a technique used by advertisers to increase how effective ad campaigns are by gathering an individual’s web-browsing behaviour for the last 30 days. This includes the pages they visit and key word searches they make. The targeted approach then has ads pop up into the browser’s window. In Bashaw’s case they could target top-level managers of businesses who are looking to invest in Alberta, said Jones. He said if a company has a registered IP address he can give them information on the company. The campaign would also collect data on who is coming to the Town of Bashaw’s website.
Coun. Bryan Gust, however, didn’t think a targeted campaign would suit Bashaw.
“The reality of Bashaw competing with Calgary or Edmonton for business location is a little far fetched.”
Chief Administrative Officer Theresa Fuller said Bashaw could consider a regional partnership for the campaign and ask neighbouring communities if they’re interested in participating.
CAO Fuller said if the town ended up selling one or two industrial lots it would cover the cost of the marketing campaign.
Mayor Penny Shantz said she liked the idea of approaching the campaign from a regional perspective. “Never say never. Look outside the box.”
Deputy Mayor Rosella Peterman said the targeted campaign is a way of reaching an audience they may not otherwise reach but added, “I need time to digest this.”
She said the industrial lots are just “sitting there” but the town needs to consider what kind of industry they want to target.
“We are small and some of those things won’t come. Then it would be a waste.”
“It is a lot of money for a small town,” said Coun. Darren Pearson.
CAO Fuller said it’s an interesting campaign worthy of consideration.
Tourist booth gears up for season
The Bashaw Historical Society wants the Town of Bashaw to help fund the Tourist Booth and Museum from May long weekend to the middle of September.
Pam Miller, past chair of the historical society, told council at its regular meeting May 5 that they won’t be able to use a summer student and asked the town to help pay the $7,200 cost for an employee for six hours a day, five days a week. The individual would be at the tourist booth from Wednesday to Sunday from 10 a.m. to 1 p.m. and at the museum from 1 to 4 p.m.
“We would like to request that your generous offer of handling the wages for our employee be used again this year, if we supply you with our full commitment of monies,” said Miller.
The historical society plans to use the tourist booth to display some historical artifacts.
“We have a selection of old fire equipment that we have never been able to showcase and the booth would provide a wonderful venue,” said Miller.
The historical society may include antique dressers, tables, history books, walking historical tour brochures and tourist brochures in a display.
The historical society wants to hold its summer children’s program at the booth, gazebo or park. They are considering a variety of activities from a picnic and concert in the part, bug collecting and a photo and art contest, to crafts, puppet show, talent show and a historical contest.
They plan to highlight the old fire truck and put mannequins dressed in old firemen uniforms at the truck. They want to hold weekly tours of the historical statues, buildings and plaques around Bashaw. To conduct the tours they are considering using a horse and wagon, a six-passenger golf cart or an old historical truck.
“Finding the funds for this project may prove a little more tricky,” said Miller.
Coun. Rosella Peterman suggested the historical society ask Reynolds Museum in Wetaskiwin if they have a vehicle they could lend.