Publisher Joyce Webster (standing) is pleased to announce the ECA Review officially opened a satellite office in Stettler in the Boys Financial Services at 4910A – 51 St. on Monday, Mar. 5 with, from the left, multi-media marketing rep, Judy Walgenbach and award winning reporter, Lisa Joy. Office hours will be Monday to Friday, 11 a.m. to 2 p.m. ECA Review photo
Regional publication East Central Alberta Review (ECA Review) is proud to announce the opening of a satellite office in Stettler to better serve the community and readers.
The ECA Review office, located in the Boys Financial Building at 4910A – 51 St. Stettler. is open to the public Monday to Friday 11 a.m. to 2 p.m.
“A focus on economics, a changing landscape and smaller towns losing their community newspapers are the reason for our circulation growth that is driven by readers,” said ECA Review owner and publisher Joyce Webster.
Webster got her start in the newspaper industry in the 80s working in the office of the Coronation Review purchasing it in 1985.
“I was able to buy it and I have never looked back.”
In the mid 90s Webster turned the ECA Review into a regional publication.
“It was slow growth.”
At first the publication only went regional once a month, then twice a month and eventually weekly and the Coronation Review was folded into the ECA Review.
Now the ECA Review is the dominant source for news and information in East Central Alberta reaching more than 27,075 homes and businesses with its print edition and getting an average of 400,000 AdViews monthly on their website.
“That’s not a click on our web home page, that’s a real live person looking at a client’s advertisement. All ads in the newspaper go online in our Marketplace and are pushed out on seven different platforms.”
As a publisher, Webster is always changing with the times.
“If we didn’t change, we would become obsolete.”
Webster knew the Coronation Review couldn’t be sustained as a viable business without moving forward.
“I chose to continue growing my business evolving into the ECA Review, still keeping my affinity to the Coronation Review. My advertisers needed to ‘reach for growth and survival in the new marketplace,’” said Webster.
The ECA Review is distributed as far north as Wainwright, south to the Red Deer river, east to the Saskatchewan border and west to Lacombe County. Its head office is in Coronation, satellite office in Stettler, its composition is in Consort and it’s printed in St. Albert.
The ECA Review has won two international Golden Dozen awards and several provincial Editorial Awards of Excellence as well as photo and feature awards too numerous to list
In the Stettler office is veteran, national and international award winning journalist Lisa Joy.
In Joy’s three-decade career she has won three national first place journalism awards, a national third place. She also won the international Golden Dozen Award for Outstanding Editorial Writing.
Joy’s work has appeared in the Toronto Sun, Ottawa Sun, Edmonton Sun, Calgary Sun, Red Deer Advocate and Saskatoon Star Phoenix to name a few.
Also in the Stettler office is multi-media marketing expert Judy Walgenbach who has years of sales experience in retail and newspaper sales.
She is a friendly and familiar face in Stettler and area having grown up here. She brings an understanding of client needs working with them to put their ideas onto paper.
The ECA Review has 17 full and part-time employees.